Salon Social Media Marketing Guide 2023: TikTok VS Facebook Platform Walkthrough

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A detailed guide on social media marketing for all beauty & hair salons with steps on choosing the right platforms.

Choosing the Right Social Media Platforms for Your Salon

Navigating the vast realm of social media can be daunting. With platforms popping up every other day, how do you decide where your salon should have a presence? By understanding the strengths and demographics of each platform, salons can strategically select where to invest their energy and resources for maximum impact.

See all our salon social media guides

Why It’s Vital:

  • Demographic Matching: Each platform caters to different age groups, interests, and behaviours. It’s essential to align your target clientele with the right platform to ensure your content reaches the most receptive audience.
  • Resource Allocation: Time and money are finite. By focusing on the most suitable platforms, salons can optimize their marketing ROI.

Platform Deep Dive:

  • Instagram:
    • Demographic: Trending among 18-35-year-olds, especially women.
    • Strengths: Visual storytelling through photos, videos, and short-lived content like stories. Features like IGTV allow longer video content, while shoppable posts can drive sales.
    • Best for: Showcasing salon transformations, promoting products, and giving a behind-the-scenes look.
    • Actionable Tip: Dive deep into Instagram Insights to understand post-performance and audience engagement. Adjust your content strategy based on these analytics.
  • Facebook:
    • Demographic: Has a broad appeal but is favored by the 30+ age group.
    • Strengths: It excels in community building, event promotions, and paid ads.
    • Best for: Announcing salon events, sharing insightful blog posts, and gathering customer reviews.
    • Actionable Tip: Consider Facebook Ads to target specific demographics. The platform’s targeting options can help you reach potential clients more effectively.
  • Pinterest:
    • Demographic: Predominantly attracts a female audience, ages 18-50.
    • Strengths: Users often turn to Pinterest for beauty inspiration.
    • Best for: Displaying portfolio work and sharing beauty tips.
    • Actionable Tip: Ensure your pins are optimized with relevant keywords.
  • TikTok:
    • Demographic: The hub for the younger crowd, mainly under 30.
    • Strengths: Known for its engaging video content.
    • Best for: Showcasing salon culture and beauty hacks.
    • Actionable Tip: Engage with trending challenges to boost your salon’s visibility.
  • Twitter & LinkedIn:
    • Demographic: Twitter serves a diverse crowd, while LinkedIn targets professionals.
    • Strengths: Twitter is for real-time engagement, whereas LinkedIn emphasizes professional networking.
    • Best for: Sharing salon news and industry insights.
    • Actionable Tip: Engage with beauty trends on Twitter. On LinkedIn, networking is key. Consider joining beauty professional groups to stay ahead.

Being on every platform isn’t the goal. Being where your audience is, however, should be your primary focus. Align your salon’s goals with the platforms that will best amplify your brand’s voice.

Looking to enhance your salon’s online visibility even further? Featheredge Media specializes in boosting online presence. With tailored strategies that go hand in hand with social media marketing, we can help elevate your brand to the next level. Discover more about our services at


  • Adam Hillier

    Adam, a seasoned digital and content marketing strategist, is renowned for his expertise in the beauty sector. Through his leadership at Featheredge Media, he has elevated numerous salons worldwide, bolstering their online presence and guiding them towards exponential growth. Passionate about empowering salon owners, Adam distills his vast knowledge into actionable insights, aiming to transform their businesses and help them thrive in the digital landscape.

    Adam Hillier

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