Salon Social Media Branding Guide For Beauty & Hair 2023

In this post:

Unlock the secrets of establishing a resonant tone and brand voice for your salon on social media. Discover how to communicate your brand’s unique personality and values in a way that speaks directly to your audience’s needs and desires in 2023.

Crafting Your Salon’s Social Media Persona

Your salon’s brand voice is the personality you convey through your social media communications. It’s how you greet your customers, talk about your services, and respond to queries.

Here’s how to set the tone and voice that aligns with your salon’s identity:

Understanding Your Brand Identity

Before you post, you must understand who you are as a brand. Are you a luxury spa retreat, or a funky and edgy salon? Your brand identity should reflect in your tone – be it sophisticated, professional, fun, or quirky.

Consistency Across Platforms

Whether you’re on Instagram, Facebook, or Twitter, maintain a consistent tone that helps customers recognize your brand, no matter where they find you.

Speak to Your Ideal Client

Envision your ideal client and craft messages that appeal directly to them. If you cater to a high-end clientele, your language might be more formal compared to a family-oriented salon that uses a friendly and casual tone.

The Human Touch

People connect with people, not faceless entities. Personalize your interactions and show the human side of your business.

The Power of Storytelling

Tell stories that resonate with your clients. Share your salon’s history, client journeys, or the inspiration behind your services.

Brand Voice Guidelines

Develop a style guide that defines your brand voice. This ensures anyone who creates content for your salon maintains consistency.

Interacting with Your Audience

Responding to comments, messages, and reviews in your brand’s voice strengthens your identity and helps build relationships.

Adapting and Evolving

Your brand voice isn’t set in stone. As trends and client preferences change, be open to evolving your tone.

Tactical Tips for Defining Your Salon’s Brand Voice

  • Use Language Your Clients Use: If they say ‘balayage’, you say ‘balayage’, not ‘hair painting’.
  • Personify Your Brand: Think of your brand as a person. How would they speak? What words would they use?
  • Train Your Team: Ensure everyone who represents your brand understands how to communicate in your brand voice.
  • Listen to Feedback: Pay attention to how clients respond to your tone. If something doesn’t resonate, be willing to adjust.

Learn more about improving your salon’s social media marketing

Ready to amplify your salon’s voice online?

At Featheredge Media, we understand the unique challenges of the beauty industry. Our tailored digital strategies help you cut through the noise and speak directly to your clients’ hearts. Let’s craft a voice that captures the essence of your brand. Explore more at Featheredge Media.


  • Adam Hillier

    Adam, a seasoned digital and content marketing strategist, is renowned for his expertise in the beauty sector. Through his leadership at Featheredge Media, he has elevated numerous salons worldwide, bolstering their online presence and guiding them towards exponential growth. Passionate about empowering salon owners, Adam distills his vast knowledge into actionable insights, aiming to transform their businesses and help them thrive in the digital landscape.

    Adam Hillier
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