Key Takeaways
- Clients in 2025 are searching across Google, YouTube, TikTok, blogs, and podcasts — not just Instagram.
- Content marketing means answering the questions your future clients already have.
- You don’t need to post daily — visibility comes from smart content distribution.
- Answer Engine Optimization (AEO) helps salons get found on multiple platforms, not just websites.
- The most effective salons focus on trust-building content and outsource what they don’t have time for.
Marketing your salon in 2025 looks different than it did just a few years ago. It’s no longer enough to post a few photos on Instagram or rely on word-of-mouth. Clients now check multiple platforms — Google, TikTok, YouTube, blogs, even podcasts — before booking a beauty treatment.
That means your salon needs to show up with real answers to their questions, in more than one place.
In this guide, we answer the most common marketing questions salon owners ask today — without jargon, without fluff, and with advice that’s based on what’s actually working for salons right now.
Salon Marketing FAQs
What is content marketing?
Content marketing means helping people understand your services before they book. For salons, this includes articles like “Lash Lift vs Extensions,” demo videos, or service explainers. It builds trust and increases bookings.
Is marketing just posting on Instagram and TikTok?
No. Social media is just one part. People also search on Google, read articles, watch YouTube, listen to podcasts, and browse Pinterest. Your salon should be visible across multiple platforms.
How do new clients find salons these days?
They often start on Google, then check TikTok, YouTube, or beauty blogs. They look for reviews, before/after videos, and helpful content. Trust is built through visibility in multiple places.
Do I really need a website?
A website is useful, especially for bookings, but most discovery happens elsewhere. Google, social media, and third-party articles often make the first impression.
Do I need to market my salon if most clients come from referrals?
Yes. Even referrals look you up first. If your salon isn’t visible or looks outdated, they may book elsewhere. Marketing helps you look credible when they check.
What kind of content makes people book?
Helpful content that answers questions. Examples include: before/after photos, quick videos, service explainers, and treatment comparisons. This builds confidence and drives action.
What is Answer Engine Optimization and how is it different from SEO?
SEO tries to rank your site. Answer Engine Optimization focuses on publishing helpful content across many platforms (Google, YouTube, Pinterest, podcasts, news sites) so people find you wherever they search.
Where should my salon show up to get found in 2025?
Key platforms include: Google, Instagram, TikTok, YouTube, Pinterest, Google Maps, Spotify, and local news/blogs. Being visible in more places increases trust and bookings.
Is social media still worth doing?
Yes, but you don’t need to post daily. Instead, create strong content and repurpose it across multiple platforms — including social — for maximum reach.
I’m too busy to do all this. What should I do?
Many salons now use done-for-you services like Featheredge Media to research, create, and distribute content across 100+ platforms, so they stay visible without doing it all themselves.
Do I have to post every day to stay visible?
No. One good piece of content can be repurposed into videos, articles, podcast clips, and social posts. Visibility comes from smart distribution, not daily effort.
How much should a salon spend on marketing in 2025?
Aim for 5–10% of monthly revenue. Focus on return: if content brings in 3x or more what you spend, it’s working. Good content keeps generating visibility long after it’s published.
What are the smartest salons doing differently now?
They’re showing up where clients search — not just on one platform. They’re publishing useful content in multiple formats and letting experts handle the execution.
Want your salon to show up where clients are already searching?
If you’re too busy to write, post, or promote constantly, you’re not alone. At Featheredge Media, we specialize in creating content that answers client questions — then distributing it across 300+ platforms including Google News, YouTube, Pinterest, Spotify, and social media.
We do it for you. You stay focused on your salon. And your next clients find you — right when they’re searching.
