How To Attract Reviews From Customers For Salons In 2024: Strategy & Examples

Key Takeaways:

  • Positive customer reviews significantly enhance a salon’s online visibility and trustworthiness.
  • Prompting customers for reviews right after their service maximizes the likelihood of receiving feedback.
  • Digital tools and email automation can streamline the process of requesting reviews.
  • Offering ethical incentives for reviews can boost response rates without compromising authenticity.

Understanding the Impact of Customer Reviews on Your Salon Business

Boosting Online Visibility

Online customer reviews are crucial for salons aiming to improve their search engine optimization (SEO) and visibility. Positive reviews increase your rankings on platforms like Google, making your salon more likely to be found by potential customers. Studies show that a majority of consumers trust online reviews as much as personal recommendations, underlining the importance of accumulating positive feedback.

A significant majority (70%) of consumers trust online reviews, highlighting their importance compared to traditional forms of advertising (30%). This visual underscores the crucial role that managing online reviews plays for salons in enhancing their credibility and attracting new customers.

Enhancing Credibility and Trust

Reviews are more than just feedback; they are an endorsement of your salon’s services that can solidify your reputation as a trustworthy business. A consistent flow of positive reviews reassures potential clients about the quality of your service, effectively using past customers’ experiences to attract new ones.

Benefits of reviews for your salon:

  • Reviews serve as social proof, influencing potential customers’ decisions.
  • They extend the word-of-mouth reach beyond traditional networks.
  • Positive reviews can mitigate the impact of any negative feedback.

Strategies to Encourage Customers to Leave Reviews

Immediate Post-Service Requests

Asking for reviews shortly after a service has been rendered increases the likelihood of clients leaving feedback due to the freshness of their experience. It’s important to approach this request courteously and professionally, ensuring clients feel valued rather than pressured.

Sample Message:

"Thank you for choosing our salon today! If you enjoyed your experience, we'd love for you to share it by leaving us a review on [insert platform]. It helps us greatly and ensures we continue to provide the best service possible."

Utilizing Digital Tools and Software

Leverage technology to automate the process of requesting reviews. Software solutions like mailchimp can send follow-up emails or text messages that include direct links to review platforms, simplifying the process for your clients. This method ensures no customer is overlooked and maintains a steady stream of incoming reviews.

Step-by-Step Guide:

  • Choose a software tool that integrates with your customer relationship management system.
  • Set up personalized email templates that reflect your brand’s voice.
  • Schedule automatic sending of review requests 24-48 hours after service completion.
  • Monitor and analyze response rates to adjust your approach as needed.

Incentivizing Reviews Without Compromising Authenticity

Offering Ethical Incentives

While incentivizing reviews, it’s crucial to maintain ethical standards. Offer small tokens of appreciation, such as a discount on a future service or loyalty points, which can encourage clients to share their genuine experiences without feeling coerced.

Salon incentive ideas:

Incentive TypeEffectivenessCustomer Perception
Discount on next visitHighPositive
Free small serviceMediumNeutral
Loyalty pointsLowRisky

Handling Negative Reviews Constructively

Negative reviews should not be ignored. Instead, view them as an opportunity to improve your business practices and demonstrate excellent customer service by responding thoughtfully.

Remember to give yourself some time to calm down before you respond to a negative review. After you’ve taken some time to relax, read through their review and see if there is some merit to what they are saying. Regardless of how you feel, take time to thank them for their feedback. Then offer to try to resolve the issue with them and invite them back in an effort to improve their future experiences.

Elaine Rose, ReviewInc.

Learn more about managing customer feedback in our guide: Understand Your Beauty Salon Customer Base & Increase Bookings Guide


What are the legal considerations when incentivizing reviews?

When offering incentives for reviews, it’s important to ensure transparency and honesty in your practices. The Federal Trade Commission (FTC) in the United States requires that any incentivization must be disclosed by the reviewer. This means that if a customer leaves a review after receiving a discount or free service in exchange, they must clearly state this in their review. This guideline helps maintain trustworthiness and authenticity in reviews. For more details, you can refer to the FTC’s Endorsement Guides.

How often should I solicit reviews from clients?

The frequency of requesting reviews should balance between being proactive and not overwhelming your clients. A good practice is to ask for a review after each service completion, especially when the client shows satisfaction. However, for regular clients, it may be appropriate to ask less frequently, such as every few visits or when a new type of service is provided. It’s crucial to gauge the customer’s mood and satisfaction before making the request.

Can online reviews be integrated into other marketing efforts?

Absolutely! Online reviews can be a powerful part of your marketing strategy. They can be featured on your website, included in newsletters, and shared across social media platforms. Positive reviews can be highlighted as testimonials to build trust and credibility. Additionally, showcasing how you respond to and resolve any negative reviews demonstrates your commitment to customer satisfaction and can further enhance your reputation. Integrating reviews into your marketing efforts not only promotes your salon’s strengths but also encourages other customers to leave their feedback, creating a cycle of positive engagement

The Power of Reviews in 2024

Effectively managing online reviews is crucial for any salon aiming to enhance its market presence in 2024. By employing strategic approaches to solicit, manage, and incentivize reviews, salons can significantly influence their attractiveness to potential clients, driving both trust and bookings. Implement these strategies to ensure your salon not only meets but exceeds customer expectations, fostering an environment of continuous improvement and customer satisfaction.


  • Adam Hillier

    Adam, a seasoned digital and content marketing strategist, is renowned for his expertise in the beauty sector. Through his leadership at Featheredge Media, he has elevated numerous salons worldwide, bolstering their online presence and guiding them towards exponential growth. Passionate about empowering salon owners, Adam distills his vast knowledge into actionable insights, aiming to transform their businesses and help them thrive in the digital landscape.

    Adam Hillier
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