US Nail Salon Digital Marketing Strategy for More Acrylic Appointments 2023

In this post:

Effective digital marketing strategy & tips for US-based nail salons to increase bookings for Acrylic nails.

Today, we are diving deep into the world of nail salon digital marketing. If you own a nail salon and are struggling to get more acrylic appointments, this blog post is for you. Acrylic nails are a popular choice for many women, and with the right digital marketing strategy, you can attract more clients and boost your bookings. So, grab a cup of coffee, and let’s get started!

The Importance of Digital Marketing

In this digital age, having an online presence is no longer optional. People are constantly searching online for services, and if your salon doesn’t show up in their search results, you are missing out on potential clients. Digital marketing helps you get found online, build a strong brand image, and attract more clients to your salon.

The Building Blocks of a Successful Digital Marketing Strategy

A successful digital marketing strategy consists of several key components. Let’s break them down:

  1. Website: Your website is your online storefront. It should be visually appealing, easy to navigate, and provide all the necessary information about your services, prices, and booking process.
  2. SEO: Search Engine Optimization (SEO) is the process of optimizing your website so that it appears higher in search engine results. This includes using relevant keywords, optimizing your meta descriptions, and creating high-quality content.
  3. Social Media: Social media platforms like Instagram and Facebook are a great way to showcase your work, connect with your audience, and attract new clients.
  4. Email Marketing: Email marketing is a powerful tool to stay in touch with your clients, promote special offers, and encourage repeat bookings.
  5. Online Advertising: Paid online advertising can help you reach a larger audience and attract new clients to your salon.

Strategies to Boost Acrylic Appointments

Now that you understand the building blocks of a successful digital marketing strategy, let’s dive into some specific strategies to boost your acrylic appointments:

  1. Showcase Your Work: Use social media and your website to showcase your best acrylic work. Before and after photos, time-lapse videos, and tutorials are all great content ideas.
  2. Run Special Offers: Promote special offers on acrylic services. For example, you could offer a discount for first-time clients or a special price for a full set of acrylics.
  3. Utilize Online Booking: Make it easy for clients to book appointments online. This not only saves you time but also makes it more convenient for your clients.
  4. Encourage Reviews: Ask your satisfied clients to leave reviews on your website, Google, and social media. Positive reviews help build trust with potential clients and boost your online reputation.
  5. Leverage User-Generated Content: Encourage your clients to share photos of their acrylic nails on social media and tag your salon. This not only provides you with free advertising but also helps build a sense of community around your brand.


Boosting your acrylic appointments is totally achievable with the right digital marketing strategy. Remember to showcase your work, run special offers, utilize online booking, encourage reviews, and leverage user-generated content. And don’t forget to optimize your website for search engines, stay active on social media, and utilize email marketing and online advertising.

Remember, the key to success is consistency. So, create a plan, stick to it, and don’t be afraid to make adjustments as needed. And if you need help, don’t hesitate to reach out to a professional digital marketing agency like Featheredge Media. We specialize in helping nail salons attract more clients and boost their bookings with targeted digital marketing strategies which incorporate the majority of the above ideas into a consistent content marketing campaign without you needing to lift a finger.

Looking for an easy way to increase your salon’s bookings?

Book a free consultation with us at Featheredge Media


  • Adam Hillier

    Adam, a seasoned digital and content marketing strategist, is renowned for his expertise in the beauty sector. Through his leadership at Featheredge Media, he has elevated numerous salons worldwide, bolstering their online presence and guiding them towards exponential growth. Passionate about empowering salon owners, Adam distills his vast knowledge into actionable insights, aiming to transform their businesses and help them thrive in the digital landscape.

    Adam Hillier
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