How to Increase Hair Salon Appointment Bookings in 2023 with Content Marketing

In this post:

Learn how you can utilise content marketing in your hair salons advertising strategy to get more of the clients you want in the salon.

Content Marketing for Hair Salons In 2023

Hello, beautiful souls! Today, I am super excited to share with you some golden nuggets on increasing your salon appointments with content marketing. But before we dive in, let’s clear up one thing – content marketing is not just about posting random pictures on your Instagram or sharing funny memes on your Facebook page. It’s about strategically creating and sharing valuable content that will attract and engage your target audience, ultimately leading them to book an appointment with your salon.

The Magic of Content Marketing

If you’re still doubting the power of content marketing, let me share a quick story with you. Sarah, a friend of mine, used to struggle with getting consistent appointments at her salon. She tried everything from paid ads to flyers, but nothing seemed to work. Then, she decided to give content marketing a try. She started by creating educational blog posts about hair care, sharing before and after photos of her clients, and posting tutorials on social media. And guess what? Within three months, her appointment bookings doubled!

That’s the magic of content marketing, my friends. It helps you establish authority, build trust, and create a loyal customer base. And the best part? It doesn’t have to cost you an arm and a leg.

Content Ideas that Convert

Now that you understand the power of content marketing, let’s talk about the type of content that will help you increase your appointment bookings.

  1. Educational Blog Posts: Write about topics that your target audience cares about. For example, “How to Take Care of Your Hair in the Summer” or “Top 5 Hair Trends in 2023”.
  2. Before and After Photos: Showcase your skills by sharing before and after photos of your clients. Make sure to get their permission first!
  3. Video Tutorials: Create video tutorials on popular hair styles or hair care routines.
  4. Client Testimonials: Share testimonials from your happy clients. This will help build trust with your audience.
  5. Interactive Content: Create quizzes or surveys to engage your audience. For example, a quiz on “What’s Your Ideal Hair Color?”

For more detailed information on content marketing and tips for hair salons, check out this comprehensive guide.

Get Found on Google

Creating amazing content is great, but it’s not enough. You also need to optimize your content for search engines so that people can find you when they search for hair salons in their area. This is where Featheredge Media comes in. We specialize in helping hair salons appear in Google searches for the services they offer in their local area and create content that is both engaging and optimised using our hyper-targeted traffic strategy.

The Next Steps

Now that you have some content ideas and know the importance of appearing in Google searches, it’s time to take action. Here are some steps to get you started:

  1. Create a Content Calendar: Plan your content ahead of time. Decide on the topics you want to cover, the type of content you want to create, and when you want to publish it.
  2. Optimize Your Content: Make sure your content is optimized for search engines. Use relevant keywords, add meta descriptions, and use proper headings.
  3. Promote Your Content: Share your content on social media, your website, and email newsletters.
  4. Monitor and Adjust: Track the performance of your content and make adjustments as needed.

And remember, if you need help with any of these steps, Featheredge Media is here to help. Our service does all of the above for you and more to help you grow your salon and get more customers whilst you focus on keeping them happy. Book a free consultation and let’s make your salon shine!


Increasing your salon appointment bookings with content marketing is totally doable, my friends. Remember to create valuable content that your audience cares about, optimize your content for search engines, and promote it strategically. And don’t hesitate to reach out to Featheredge Media for help. We are here to support you every step of the way.

Now, go out there and create some amazing content!

Looking for an easy way to increase your salon’s bookings?

Book a free consultation with us at Featheredge Media


  • Adam Hillier

    Adam, a seasoned digital and content marketing strategist, is renowned for his expertise in the beauty sector. Through his leadership at Featheredge Media, he has elevated numerous salons worldwide, bolstering their online presence and guiding them towards exponential growth. Passionate about empowering salon owners, Adam distills his vast knowledge into actionable insights, aiming to transform their businesses and help them thrive in the digital landscape.

    Adam Hillier
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