Salon Social Media Marketing Plan December 2023

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A social media marketing plan with ideas for your hair or beauty salon in December 20203 to attract new customers.

As December approaches, it’s crucial for beauticians and salon owners to harness the festive spirit and client anticipation that comes with the holiday season. A well-crafted social media marketing plan can be the key to capturing this enthusiasm and translating it into increased bookings and customer engagement. Below, we outline a comprehensive strategy tailored for December 2023, ensuring your salon stands out in the bustling digital landscape.

1. Define Your Goals

Start by setting clear objectives for what you want to achieve through your December social media campaigns. Are you looking to increase bookings, promote holiday specials, or boost retail product sales? Having specific goals will guide your content and promotional efforts.

2. Calendarize Your Content

Map out your month with a content calendar. This should include:

  • Holiday Countdowns: Create excitement with daily beauty tips or product highlights leading up to Christmas and New Year.
  • Festive Service Promotions: Spotlight special services like holiday-themed manicures or festive hairdos.
  • Gift Card Push: Encourage the purchase of salon gift cards as easy holiday gifts.

3. Tailor Your Visuals and Themes

December is all about festivities, so your visuals should match this vibe. Think reds, greens, golds, and sparkling aesthetics. Use high-quality images and festive graphics to catch the eye of your followers.

4. Leverage Holiday Hashtags

Use popular and relevant hashtags to increase the visibility of your posts. Research trending tags like #HolidayBeauty, #FestiveMakeover, or #SalonHolidaySpecials.

5. Engage with Interactive Posts

Polls, quizzes, and Q&A sessions about holiday beauty dilemmas can increase engagement. You could also host live sessions discussing holiday beauty tips or showcasing quick festive makeovers.

6. Promote Special Offers

Use your platforms to announce exclusive social media discounts, holiday packages, or last-minute booking deals. Create a sense of urgency by highlighting the limited availability of these offers.

7. Showcase Your Work

Post before-and-after photos of holiday makeovers or stylings. This not only showcases your talent but also gives potential clients ideas for their holiday looks.

8. Collaborate with Influencers

Partner with local influencers or bloggers for a wider reach. They can promote your salon’s holiday specials, share their experiences, or host giveaways on your behalf.

9. Customer Testimonials and Stories

Share customer feedback and stories. Positive experiences narrated by your clients can significantly boost your salon’s credibility.

10. Utilize Paid Advertising

Invest in targeted ads on platforms like Facebook and Instagram to reach a broader audience. Tailor your ads to target specific demographics in your locality.

11. Analyze and Adapt

Regularly check the performance of your posts and campaigns. Use insights to tweak your strategies for better engagement and reach.


A dynamic and well-planned social media marketing strategy can make December a month of tremendous growth and customer engagement for your salon. Remember, the key is to start planning early and stay consistent with your efforts. For further insights and detailed guides, explore more on Featheredge Media’s blog, where you can find a wealth of resources tailored for salon marketing success.

Do you want a free content plan for your social media for December/February 2023 completely tailored to your salon by us? Enter your email below to claim the plan and we’ll reach out within the next 48 hours to find out about your services and goals.


  • Adam Hillier

    Adam, a seasoned digital and content marketing strategist, is renowned for his expertise in the beauty sector. Through his leadership at Featheredge Media, he has elevated numerous salons worldwide, bolstering their online presence and guiding them towards exponential growth. Passionate about empowering salon owners, Adam distills his vast knowledge into actionable insights, aiming to transform their businesses and help them thrive in the digital landscape.

    Adam Hillier
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