How To Increase Beauty Salon Bookings In 2023: Content & Marketing Agency Tips


In this post:

6 tips to help grow your salon and increase your bookings:

1. Define Your Audience and Create a Unique Brand Image
2. Develop a User-friendly and Mobile-optimized Website
3. Embrace Social Media and Content Creation
4. Implement Email and SMS Campaigns
5. Enhance Your Salon’s Online Reputation
6. Leverage Promotions, Partnerships, and Loyalty Programs

Get More Bookings for your Salon with these Tips

In today’s competitive beauty industry, salons need to engage in strategic marketing and content creation to attract and retain clients. From digital marketing initiatives to fostering unique brand experiences, there are numerous approaches to increase bookings for your salon.

At Featheredge Media we help beauty salons across the globe increase their online visibility, attract new customers, build their brand and grow their salons. This means we understand salons and can help you with some tips to increase your salon’s bookings today.
Fair warning, we know that you are likely too busy to work on a lot of this yourself… and these steps do take work! But as you are here you are likely looking for ways to attract new customers. Luckily Featheredge Media can help by taking all of the work from you and growing your salon without you lifting a finger. As we can only work with a set number of salons, if you are interested, book a free consultation now so we can assess your salon and help you get new bookings today.

Now let’s explore the steps you can take to maximize your salon’s potential.

Define Your Audience and Create a Unique Brand Image

To appeal to your customers, you need to understand who they are. Take time to define your target audience – their needs, preferences, and habits. Once defined, align your salon’s brand image to match these customer profiles.

Creating a unique brand image involves developing a distinct aesthetic, tone, and personality for your salon. This will differentiate your salon from competitors and help establish a consistent experience for customers across all touchpoints, from in-store to online.


Develop a User-friendly and Mobile-optimized Website

Your website serves as a digital storefront for your salon. It should reflect your brand image and provide essential information such as service details, prices, and contact information. Moreover, the website should facilitate online bookings to provide a seamless experience for clients.

Ensure your website is mobile-optimized as more people are booking services via their mobile devices. Also, optimize your website for search engines (SEO) using relevant keywords and maintaining fresh, high-quality content. This helps to improve your salon’s visibility online, attracting more potential customers.

If your site isn’t mobile-friendly, talk to your website manager and have them fix this for you. If you set up your own site, consider reading through this guide from website builder expert.

Embrace Social Media and Content Creation

Social media platforms like Instagram, Facebook, and TikTok are powerful marketing tools for salons. Regularly post engaging content that showcases your salon’s work and personality, like before-and-after transformations, behind-the-scenes clips, and beauty tips. In addition to social media, consider starting a blog on your website.

This can enhance your SEO efforts and position your salon as an expert in the field. Regularly share relevant, informative, and entertaining articles to engage with your audience and attract more potential customers.

We are experts in content and utilise high-authority websites and use well-known brands like Yahoo, Youtube & Digital Journal which are visited by 100s of millions of people each month to help get your salon seen by the customers in your local area that are looking for your services. This is part of our hyper-targeted traffic strategy and is you’d like to learn how we can help you feel free to book a free consultation here.

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Implement Email and SMS Campaigns

Use email and SMS campaigns to maintain customer relationships and encourage repeat bookings. Send regular newsletters featuring salon news, promotions, and beauty tips. Personalized birthday messages or special offers can also boost customer loyalty.

Collect customer data through online bookings, feedback forms, or sign-up sheets. Utilize this data to personalize your email and SMS campaigns for better engagement and conversion.

To start, you’ll want to build an email list, segment it based on different factors (e.g., customer type, purchase history), and then craft engaging emails or SMS to send out. For a detailed guide on how to set up an email campaign, you may want to refer to a resource like HubSpot’s Email Marketing Guide. This guide walks you through the process from start to finish, covering everything from list building to analyzing campaign results.

Enhance Your Salon’s Online Reputation

Building a strong online reputation can not only increase your salon’s visibility but also create trust among potential customers. Encourage your satisfied customers to leave positive reviews on popular platforms like Google, Facebook, and Yelp.

Additionally, you can use a professional service like us at Featheredge Media to manage your online reputation effectively. We can help you build your brand image and create strategies to garner more positive reviews. You can book a free consultation with us here to learn more or visit our home page.

Our client Glamorous Lashes has achieved a great online reputation and massively increased their visibility across London.


Leverage Promotions, Partnerships, and Loyalty Programs

Offer promotions, discounts, or exclusive packages to attract new clients and reward loyal ones. Implement a loyalty program to encourage repeat visits and customer retention. Consider partnerships with complementary local businesses. This can provide mutual benefits and increase your salon’s visibility in the community.


Incorporating these steps into your salon’s marketing strategy can significantly boost your bookings. Remember, the key to a successful strategy lies in understanding your audience, providing valuable content, and offering exceptional customer experiences. With careful planning and consistent execution, your salon will thrive in 2023 and beyond. 

If you want a simple and effective way to start increasing your salon’s bookings today then get in touch and we can help you create a plan.

Looking for an easy way to increase your salon’s bookings?

Book a free consultation with us at Featheredge Media


  • Adam Hillier

    Adam, a seasoned digital and content marketing strategist, is renowned for his expertise in the beauty sector. Through his leadership at Featheredge Media, he has elevated numerous salons worldwide, bolstering their online presence and guiding them towards exponential growth. Passionate about empowering salon owners, Adam distills his vast knowledge into actionable insights, aiming to transform their businesses and help them thrive in the digital landscape.

    Adam Hillier
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