10 Content Ideas for Beauty Salons in 2023: Expert Strategy Guide


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Content Ideas for your Beauty Salon to utilize in 2023

Use Content to Increase Your Salon’s Profile & Get Clients

As a digital and content marketing specialist, I’ve helped numerous beauty and hair salons thrive in the digital landscape. In today’s digital-first environment, content is not just king, it’s the entire kingdom. With that in mind, I want to share some great content ideas tailored specifically for US beauty salons.

Before we dive in, it’s important to remember that your salon’s content strategy should be rooted in understanding your target audience and their needs. An effective strategy marries this understanding with your brand’s unique voice and offerings.

With Featheredge Media’s hyper-targeted content strategy, we guide you through this process seamlessly. Visit our homepage for more information.

Here are some simple but effective ideas you can use to create great content to promote your salons:

1. Virtual Salon Tours (Video Content)

Showcase your salon with a video tour, highlighting unique features, products, and services. According to NorthOne, video marketing significantly contributes to salon growth[1].

2. Online Bookings and How-to Guides

Promote your online booking system via your blog and social media platforms. You could create a step-by-step guide on how to make a booking, linking this to your online reservation system to make it as user-friendly as possible.

3. Client Testimonials 

Share success stories or transformation stories from your clients. Positive reviews not only increase your salon’s credibility but also provide authentic content that resonates with your audience[10].

4. Show Off Your Unique “Hair” Holidays 

BeautyMark Marketing suggests leveraging unique “hair” holidays for promotions[2]. For example, on “National Love Your Red Hair Day,” you could create content around red hair care tips or offer promotional deals for red-haired clients.

5. Engage with Your Audience

 Engagement posts such as daily questions, polls, or Q&As can be a simple yet effective way to build connections with your clients and get insights into their preferences[3].


6. Host Online Workshops and Live Sessions 

Online consultations and workshops can be an excellent way to provide value to your clients. This could be in the form of a hairstyling workshop, skincare webinar, or a Q&A session with a professional stylist[9].

7. Behind-The-Scenes Content

Create behind-the-scenes content that showcases the daily operations of your salon. This can include stylist profiles, product reviews, or sneak peeks into new services you’re launching.

8. Influencer Collaborations

Partner with local influencers for promotions, testimonials, or unique content. For example, you could invite an influencer to experience a service and then create a video or blog post about their experience.

9. Email Campaigns for Special Occasions 

Leverage special occasions like Valentine’s Day, Mother’s Day, or the holiday season to create targeted email campaigns. This can include promotion announcements, beauty tips for the season, or exclusive offers for subscribers.

10. Featheredge Media’s Hyper-Targeted Content Plan 

The key to successful content marketing lies in understanding your audience, offering valuable content, and continuously testing and iterating your approach. We know this and the above will take a lot of work and that’s something most salon’s don’t have time for. Luckily our hyper-targeted traffic strategy combined with a long-term plan that is tailored to your salon, takes away the work load from you so you can focus on continuing to provide a high level of service at your salon and we help you get more customers. Learn more here.

The above ideas serve as a starting point, but remember to tailor these based on your salon’s unique offering and your clients’ preferences. Featheredge Media’s hyper-targeted content strategy ensures that you reach the right audience with the right message at the right time. Visit us here to learn more about how we can help you create a detailed content plan for your salon.

Looking for an easy way to increase your salon’s bookings?

Book a free consultation with us at Featheredge Media


  • Adam Hillier

    Adam, a seasoned digital and content marketing strategist, is renowned for his expertise in the beauty sector. Through his leadership at Featheredge Media, he has elevated numerous salons worldwide, bolstering their online presence and guiding them towards exponential growth. Passionate about empowering salon owners, Adam distills his vast knowledge into actionable insights, aiming to transform their businesses and help them thrive in the digital landscape.

    Adam Hillier adam@featheredgemedia.com https://featheredgemedia.com
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