Beauty Salon Mailing List & Newsletter Ideas For October 2023 Halloween

In this post:

Mailing list topics and content ideas for your October 2023 newsletter to scare your customers back into your salon.

Using Halloween Themes to Promote Your Salon in 2023

Halloween is a festive time marked by creativity, color, and of course, a bit of spookiness! For beauty salons, October presents a plethora of opportunities to engage clients with enthralling Halloween-themed newsletters. Crafting a newsletter that is both thematic and informative can effectively pique client interest and potentially increase bookings. Below are some imaginative ideas to infuse your beauty salon’s mailing list and newsletters with the Halloween spirit in October 2023.

1. Spooktacular Service Promotions

Feature exclusive Halloween-themed beauty services or packages, such as ‘Pumpkin Spice Facials’ or ‘Vampire Facelifts’. Detail the benefits and ingredients of each service, enticing clients to experience these limited-time offerings.

2. Eerie Beauty Tips and Tricks

Provide valuable content by sharing unique Halloween makeup tips, skincare advice for heavy makeup users, or haircare tips for those using temporary color. Offering expert advice cements your salon’s reputation as a knowledgeable industry leader.

3. Customer Costume Contest

Engage your audience by organizing a Halloween costume contest. Encourage clients to share their Halloween looks created using your salon’s services or products, offering attractive prizes or discounts to the winners.

4. Frighteningly Good Discounts

Announce exclusive Halloween discounts or special offers available for newsletter subscribers only. Frame these offers with catchy, Halloween-inspired taglines to captivate your audience’s attention.

5. Hauntingly Beautiful Client Transformations

Showcase before-and-after photos of clients who have undergone Halloween transformations at your salon. This visual evidence of your team’s talent can serve as a powerful promotional tool.

6. Spellbinding Product Highlights

Feature Halloween-appropriate products, such as dark nail polishes or bold lip colors, that are available at your salon. Include short descriptions and prices to inform clients about the range of products offered.

7. Boo-tiful Salon Decor

Share pictures of your salon’s Halloween decorations to convey the festive atmosphere clients can expect when visiting. This not only showcases your creativity but also helps in building a sense of community and festivity.

8. Monster Mash-Up Hairstyles

Highlight creative and spooky hairstyles that your salon is offering for Halloween. Including vivid images along with brief descriptions can intrigue clients to try out these eccentric styles.

9. Ghoulish Giveaways

Announce Halloween-themed giveaways, wherein clients can win beauty products or services. Provide clear instructions on how to enter and create a sense of urgency by emphasizing the limited availability of the giveaway.

10. Creepy Client Testimonials

Feature testimonials from clients who have availed of your Halloween specials. Positive feedback coupled with themed visuals can reinforce the value and quality of your services.

Start Scaring Up Some Customers Today!

October is a month teeming with excitement and anticipation for Halloween. By integrating Halloween themes into your beauty salon’s mailing list and newsletters, you can elevate client engagement and encourage increased interaction with your salon. These ideas aim to strike a balance between festivity and professionalism, ensuring your newsletters are a treat, not a trick, for your clients. Keep your content visually appealing, informative, and in sync with the Halloween vibe to maximize impact and bookings this October!

Looking for an easy way to increase your salon’s bookings?

Book a free consultation with us at Featheredge Media


  • Adam Hillier

    Adam, a seasoned digital and content marketing strategist, is renowned for his expertise in the beauty sector. Through his leadership at Featheredge Media, he has elevated numerous salons worldwide, bolstering their online presence and guiding them towards exponential growth. Passionate about empowering salon owners, Adam distills his vast knowledge into actionable insights, aiming to transform their businesses and help them thrive in the digital landscape.

    Adam Hillier

3 thoughts on “Beauty Salon Mailing List & Newsletter Ideas For October 2023 Halloween”

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